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About me

About Me


Fernando is a corporate speaker & evangelist at SEMrush with over five years of practical experience in online marketing within our team. He has represented the company at numerous industry conferences and events globally like, SaScon UK, SMX PAris, Prestashop Day Spain, PPC Masters Germany, Baltic Ecommerce Poland, and he was an outstanding moderator of the prestigious Brighton SEO.

 As an active member of the SEMrush marketing team, Fernando specialises in B2B search marketing, e-commerce, competitive intelligence and influencer marketing. During his sessions and workshops he immediately engages audience with his energy, sense of humor and a lot of practical examples and real cases.

 He has also conducted several workshops and masterclasses for online marketing courses and business schools worldwide and he is a regular contributor at Search Engine Journal and Hubspot.

 In addition to his responsibilities as a Corporate Speaker, Fernando enjoys being a father of 2 beautiful girls, being a husband and traveling. 

September 23th, 2017, 14:00pm

Emotional Intelligence and Inspiration in Content Marketing

WEBEXPO, Prague, Lucerna Music Bar, Vodičkova 36, 110 00 Praha 1

When it comes to your content marketing and social media campaigns, Emotional Intelligence evoke audience emotions and make your campaigns go viral. 

Join Alina to learn how EI impact individuals development and ability to identify and manage yours and others emotions. During this session, Alina will also share best industry cases of engaging and inspirational content that increase brand awareness and audience impact.

Looking for an experienced Conference speaker to “WOW” your audience?

When it comes to your content marketing and social media campaigns, Emotional Intelligence evoke audience emotions and make your campaigns go viral. 

Join Alina to learn how EI impact individuals development and ability to identify and manage yours and others emotions. During this session, Alina will also share best industry cases of engaging and inspirational content that increase brand awareness and audience impact.

As someone who is constantly on top of every update, new tips and tricks, Ashley’s expertise is something you and your attendees can count on. Your audience won’t just enjoy her presentations, but they’ll LEARN from them leaving with actionable tips and a clearer understanding. 

If you’re looking for a session like one of the above, or prefer something custom, let’s chat. 

Contact me today!

September 12th, 2017 6pm - 9pm

Link Building Tips for 2017

6th Floor, The Tea Building, 56 Shoreditch High St, London E1 6JJ

September 15th, 2017

BrightonSEO

Hilary will be attending BrightonSEO and is excited to network with others who are passionate about digital marketing.

sign up for a workshop


Corporate Speaker, SEMrush

Ashley Ward

Position and company:

Speaking topics

Writing ad copy for a Facebook advertisement is completely different from writing ad copy for Adwords. A user on Google has intent, and is clearly looking for a solution. Whereas a user on Facebook or LinkedIn is casually browsing their News Feed, not expecting to engage with an ad.

Which is why you need to know how to master the fine art of ad copy writing for any advertising venue. In this session, we’ll look at how you can write ad copy that attracts your demographic for each ad venue. You’ll also learn how to see what kinds of advertisements your competitors are making and gain new ad copy ideas. 

The Good, the Bad, and the Ugly: Ad Copywriting Tips for Facebook, LinkedIn, and Adwords


Ashley Ward is a Corporate Speaker for SEMrush, the most comprehensive business intelligence platform for digital marketing. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content marketing and social media marketing tips and tricks.

 With over six years of experience in the digital marketing industry and a journalism/public relations background, Ashley brings first hand experience and case studies to inspire marketers around the world using unique content marketing and social media marketing tactics.

 Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, Retail Global, and the prestigious SMS Sydney. Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs. 

Storytelling: How to Tell Your Business’ Story in Words Your Customer Will Understand


Storytelling isn’t just for campfires and bedtime. Businesses now have more opportunities than ever to explain their story and reach customers like never before through content marketing. 

In this session, we will look at the art of storytelling from a business perspective and how companies can use storytelling to gain new customers and long term loyalty. We'll also dive deep into how to speak your demographic's language and relate to them through different content types. 

Break Out The Measuring Tape: Let’s Measure the ROI of Your Content


Content marketing isn’t as simple as writing a piece of content, publishing it, and crossing your fingers someone will read it. 

In order to be successful with content marketing, there needs to be a real ROI or form of engagement that is measurable. 

In this session attendees will learn how to gain ROI by defining content goals, demographics, storytelling, and understanding data to measure results.

Ashley is so warm and engaging when speaking. Her enthusiasm for marketing is infectious. It is great to see her hold the room’s attention, an essential skill of a great speaker.

Serena Ryan

CMO, Serena Dot Ryan

Ashley delivers the presentation your audience wants: actionable, relatable, and impactful content. I have been both an audience member and presenting along side Ashley. Her delivery style makes the audience feel confident they can apply the wealth of knowledge that she shares. It is challenging to balance between providing tactics and being interesting to listen to, Ashley has a unique ability to capture your attention while teaching you valuable strategies.

Jabez LeBret

CEO Trial 3D, Journalist at Forbes & NBC, Education Innovator 

There Are No Boring Industries: How to Create Content For Any Industry


Ever feel like you’ve exhausted every new content idea? That your industry just isn’t sexy enough to keep creating new content? That your customers just don’t have the time to engage? This session is for you! Learn how you can create content for just about any industry, and create content your audience will actually want to engage with. 

We’ll analyze different metrics to see what works best, as well as look at innovative content methods to tap into.

Want a Facebook advertising pro who your audiences will love? 
Ashley is down-to-earth, high energy, and a pleasure to work with.

Dennis Yu

Founder of BlitzMetrics